So, what is SEO in Magento 2? There is no doubt with the story of how to have the best marketing campaign for your website, especially with the particularity role of digital marketing. SEO is part of digital marketing, of course, you have heard this word a lot, but have you really understood its core yet? And are you wondering whether SEO is necessary for your Magento 2’s Store?
SEO, stands for Search Engine Optimized , in fact, not really all about taking the control of popular search engines like Google, Bing, and so on. We don’t have that such power and permission to access that guarded inner. But in ranking game, if your results is started from the page 2, 3, you lost the best chance to say hi with visitors.
Learn more: How to use Magento 2 SEO?
Have already bored with cake? Imagine your store is a pizza crust
Sure it’s waiting to be put on the oven and baked until it has attractive golden brown pops on crust. SEO is the job of scattering multi-material topping to complete the pizza, and the main ingredient is marketing content. Source materials are strongly important, but you need to be organized and optimized to take advantage in decorating topping materials in the best way to catch customer‘s eye at best level.
You don’t need to be a professor to have better SEO on pages
It’s true that you can have stores with a better SEO without knowing any code modifications before. But what I’m gonna offer you is not hold you still, but get you up to practice perform how to make your SEO skills better. You can try this out and learn brand new things in digital marketing.
Magento 2 SEO by Mageplaza will provide you ton of auto-active features when you installed it to your store in Magento. Here some highlight I’ve found that they might attract more traffic to your sites:
Say goodbye to Duplicating content
Obviously if you you has duplicated conent with other sites, your content will be low appreciated affecting to the ranking in search engines. This feature will help you advoid this loss by automatically adding useful meta data to your store.
Setup your own meta data rules
You can custom the meta tag, such as meta tittle, meta description, etc to proof store’s trustworthy. Also visitor can have a brief information when they see you in search result pages.
This is the exact solution if you wish to put your sites on top when visitors type keyword the same language with yours.
They’re basically sitemap for a website, but HTML is visually for visitors and XML is for search engine spiders. Understanding your site’s structure is also an advanced method to rank your store higher
SEO Report, Checklist, Page Analysis
Still got confused after all everything you’ve done so you might need a remind? And what can you do if any error is occurring? You need an overview what will your site look like in search result page? We’ll help you all this issues.
Magento 2 One Step Checkout extension by Mageplaza helps reduce the abandonment rate as well as increase the conversion rate dramatically. Ignore the back and forth that are the redundant motions when standing on your site.